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Fix My Business Listings: Citation Cleanup

Your business is probably listed, correctly or not, on dozens of directories you’ve never visited. We make sure your business info matches everywhere customers look, and clean up the duplicate or outdated listings that quietly undermine your Google rankings.

What this actually includes

Finding where your business is listed across directories, correcting your name, address, and phone number wherever it’s wrong, and removing or merging duplicate listings.

This is often invisible work, customers rarely browse these directories directly, but Google checks them constantly to decide how much to trust your listing.

The technical side, in plain English

The industry term for this work is citation cleanup. A few pieces of it:

Citations. Any online mention of your business name, address, and phone number, directories, chambers of commerce, industry sites, even old news mentions.
Data aggregators. A handful of large data providers that feed information to dozens of smaller directories automatically, fixing the source often fixes many listings at once.
NAP consistency. Making sure your Name, Address, and Phone number are identical everywhere, even small differences like “St.” vs “Street” can weaken local trust signals.
Duplicate listings. Old or auto-generated listings for the same business that split your reviews and confuse both customers and Google.

Why it matters for your business

Fewer wrong numbers dialed

Every incorrect listing is a customer who might call the wrong number or show up at an old address.

Stronger local trust signals

Consistent information across the web is one of the clearest signals Google uses to trust a local business.

A cleaner online footprint

One accurate profile per directory instead of three conflicting ones.

Common questions

How do I know if I have duplicate listings?

Most businesses do and don’t know it, we run a check across the major directories and data aggregators as part of this service.

Will this help my Google ranking?

Yes. Consistent, accurate listings are one of the local trust signals Google’s ranking relies on.

How long does cleanup take?

Initial corrections are usually submitted within a week; some directories take several weeks to reflect the update on their end.

Related

Google Business Profile and 3-Pack SEO for Google and AI search Guide: What citations are and why your listings must match Guide: How to get your business into Google Maps

Not sure what’s listed about your business online?

We’ll check for you and tell you exactly what needs correcting.

Get help now