Guide

What citations are and why your listings must match

What local citations are, how inconsistent business listings hurt Google rankings, and how a citation cleanup works.

Who this is for. For businesses that have moved, changed phone numbers, or renamed, and for anyone who has never checked what the internet says about their business.

Signs this is your problem

Directories list your old address or a phone number you dropped years ago.
Your business appears under two slightly different names.
Customers say they called the wrong number or drove to the old location.
Your Google ranking sags even though your website looks fine.

What a citation is

A citation is any place your business name, address, and phone number appear online: Yelp, Facebook, Apple Maps, Bing, the Yellow Pages, chamber of commerce sites, industry directories. You did not create most of them. Data brokers and directories copy from each other, mistakes included.

Why mismatches hurt

Google cross-checks your Google Business Profile against those listings. When your name, address, and phone match everywhere, Google trusts the information and ranks you with confidence. When they conflict, Google hedges, and your local ranking pays for it.

Mismatches also cost you directly: customers call disconnected numbers and drive to old addresses. Consistency is the cheapest trust signal there is; it requires no writing, no design, just getting your facts to agree everywhere they appear.

What a cleanup involves

We find every listing for your business, correct the wrong ones, claim the unclaimed ones, and add you to the directories that matter for your industry and town. Then we hand you a list of every listing and its login, so it is yours, not ours.

It is detail work, not magic. That is exactly why it rarely gets done, and why doing it moves the needle.

Common questions

How many listings does a small business need?

Quality beats quantity. The core platforms plus a handful of directories relevant to your industry and area outperform a hundred junk listings.

I moved years ago. Is my old address still out there?

Almost certainly. Old addresses persist in data brokers and get recopied for years until someone corrects them at the source.

Is this a subscription?

No. It is a one-time cleanup, quoted up front. If you move or rebrand later, that is simply another small job.